RI Department of Health Diabetes Prevention
A Case Study for Digital Marketing
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The numbers are shocking. Almost 1 in 3 Rhode islanders are high risk for type-2 diabetes. This is due mostly to obesity, poor diet and lack of healthy lifestyle habits. Hence our challenge: To reach and motivate at-risk individuals to take action before they develop a deadly disease. But how do you reach and motivate people who, by the very nature of their condition, are unlikely to take action to benefit their health?
Learn how we:
Drove enrollment in a series of free healthy lifestyle programs
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