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Rhode Island State Police

A Case Study in Social Media Strategy and Social Media Advertising

 

Get the Case Study 

In collaboration with the Rhode Island State Police and Department of Transportation, we sought out to break stereotypes and change behavior in the horrific public health crisis of impaired driving. Utilizing highly emotion- driven and introspective interviews focusing on effects seen in our first responders, we developed and deployed a targeted social media campaign to maximize our campaign exposure to the audience that most needed
to hear this eye-opening message.
 
What you'll learn from this case study:
  • How we set up our social media targets 
  • Which tactics and social media platforms we used and why
  • How we developed our social media strategy
 
Get the case study today and see how our social media strategy helped our client reach their campaign goals.