American Wood Fibers
Small Pet Bedding
A Case Study for Social Media
Get the Case Study
What’s to “like” when it comes to wood
shavings and pet bedding? An integrated social media
strategy rallies a community of over 100,000 small pet-loving
fans to the AWF Facebook Page while a compelling
content strategy drives above-average engagement rates.
A year after the launch of the Facebook page, AWF pet
bedding sales double.
Learn how we:
Increased followers for B2B manufacturing
Made AWF a top resource for the pet bedding community
Changed the conversation and added fans
Get the case study today and learn more about social media strategy.
ⒸIncentric | Part of RDW Group, Inc.