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FamilyStrong RI

A Digital Marketing Case Study


How a digital marketing campaign can change shape to help a community

"Parenting isn't easy. That's why we're FamilyStrong RI."
Most campaigns start with a "strong" compelling message. FamilyStrong RI took on life in early 2017 to bring awareness to child abuse and neglect. After an in-depth analysis of their audience, the message took on a new focus - to encourage families that need help to take action. 


Our case study shows how we:

  • Stimulated engagement with our audience while on a limited budget
  • Reached more than 14.1M people
  • Generated over 330 inquiries through three conversion actions (phone, email, and text messages)

Learn how we did it!