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Marketing Automation Vendor Guide


The definitive guide to choosing a marketing automation platform

Today’s digitally savvy, ever-connected consumers have paved the way for a multichannel marketing approach that meets customers wherever they are on their path to purchase. In response, marketing automation platforms (MAPs) have emerged as powerful solutions that can help businesses:
  • Maximize Marketing Channels
  • Increase Productivity 
  • Improve ROI
Here are 7 steps to selecting the right marketing automation platform for your business.