Rhode Island Department of Motor Vehicles
A Case Study in Paid Social Media for a New System Rollout
How do you tell the population of a whole state to avoid going to the DMV?
That was the challenge we had in June-July of 2017 as the RI DMV launched its RIMS computer implementation.
Learn how the coordination and management of dynamic, geo-targeted, and bilingual video and static ad sets led to more than 2.4M impressions, nearly 22,000-page interactions, and over double the average social CTR and engagement rates.
In this case study we divulge
How we set up our highly targeted plan and leveraged paid media
Which platforms we used and the strategy behind this
The execution of the creative
our social media strategy helped our client reach their campaign goals!
ⒸIncentric | Part of RDW Group, Inc.