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Rhode Island Department of Motor Vehicles

A Case Study in Paid Social Media for a New System Rollout


How do you tell the population of a whole state to avoid going to the DMV? 

That was the challenge we had in June-July of 2017 as the RI DMV launched its RIMS computer implementation.
Learn how the coordination and management of dynamic, geo-targeted, and bilingual video and static ad sets led to more than 2.4M impressions, nearly 22,000-page interactions, and over double the average social CTR and engagement rates.
In this case study we divulge:
  • How we set up our highly targeted plan and leveraged paid media
  • Which platforms we used and the strategy behind this
  • The execution of the creative
Learn how our social media strategy helped our client reach their campaign goals!